AT THE HEART OF IT

Someone had to invent Mr. Clean

I found myself looking at a bottle of Mr.

Sep 7 • Mark Attila Opauszky

There May Not Be a Doctor Hiding Inside Your Watch

None of this means wearables are unimportant. In fact, I think we may be underselling the thing they are already particularly good at.

Sep 4 • Mark Attila Opauszky

August 2026

Maybe Not Everyone Wanted to Be a Programmer

I have been metabolizing the Airtable news for a few days, and I am going to resist trying to extract some grand conclusion from it.

Aug 10 • Mark Attila Opauszky

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May 2026

Screening, AI, and the Persistence of Uncertainty

Collecting the data is hard but the real obstacle is knowing what the data means

May 8 • Mark Attila Opauszky

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March 2026

oh right, this is what a clear thought looks like...

The Hadfield Standard

Mar 28 • Mark Attila Opauszky

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Lighting up the Edge

Big bets on where medical AI will live

Mar 17 • Mark Attila Opauszky

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Printers and the Limits of Human Control

The economics of a machine that only needs to almost work.

Mar 9 • Mark Attila Opauszky

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The Executive Delusion Oscillator

A behavioural model of executive perception

Mar 4 • Mark Attila Opauszky

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January 2026

Trust needs to live somewhere

If the content is synthetic, what do we assume about the product?

Jan 28 • Mark Attila Opauszky

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Buying Happens Before Selling

The distance between selling motions and buying behaviour is now at a historic high

Jan 21 • Mark Attila Opauszky

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November 2025

The Trade Show Floor That Ate LinkedIn

Last week, a colleague said to me that she was “Done with LinkedIn!” Her concern was “the loss of pragmatism and adult business protocol swallowed by…

Nov 30, 2025 • Mark Attila Opauszky

Code got easier, reality stayed hard

The volume of bold claims surrounding LLM powered engineering has gone vertical lately.

Nov 23, 2025 • Mark Attila Opauszky

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