AT THE HEART OF IT

Screening, AI, and the Persistence of Uncertainty

Collecting the data is hard but the real obstacle is knowing what the data means

May 8 • Mark Attila Opauszky

2

March 2026

oh right, this is what a clear thought looks like...

The Hadfield Standard

Mar 28 • Mark Attila Opauszky

1

Lighting up the Edge

Big bets on where medical AI will live

Mar 17 • Mark Attila Opauszky

3

Printers and the Limits of Human Control

The economics of a machine that only needs to almost work.

Mar 9 • Mark Attila Opauszky

3

1

The Executive Delusion Oscillator

A behavioural model of executive perception

Mar 4 • Mark Attila Opauszky

4

1

January 2026

Trust needs to live somewhere

If the content is synthetic, what do we assume about the product?

Jan 28 • Mark Attila Opauszky

3

2

Buying Happens Before Selling

The distance between selling motions and buying behaviour is now at a historic high

Jan 21 • Mark Attila Opauszky

1

November 2025

The Trade Show Floor That Ate LinkedIn

Last week, a colleague said to me that she was “Done with LinkedIn!” Her concern was “the loss of pragmatism and adult business protocol swallowed by…

Nov 30, 2025 • Mark Attila Opauszky

Code got easier, reality stayed hard

The volume of bold claims surrounding LLM powered engineering has gone vertical lately.

Nov 23, 2025 • Mark Attila Opauszky

2

1

Knowledge lives elsewhere

Did we gain knowledge in school or was it something else?

Nov 11, 2025 • Mark Attila Opauszky

3

October 2025

Loving the Problem

There are as many ways to steer a growing company as there are books on success and management.

Oct 1, 2025 • Mark Attila Opauszky

4

September 2025

Noise to Knowledge

Small Sounds with Big Impacts

Sep 16, 2025 • Mark Attila Opauszky

1