AT THE HEART OF IT

Printers and the Limits of Human Control

The economics of a machine that only needs to almost work.

Mar 9 • Mark Attila Opauszky

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The Executive Delusion Oscillator

A behavioural model of executive perception

Mar 4 • Mark Attila Opauszky

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January 2026

Trust needs to live somewhere

If the content is synthetic, what do we assume about the product?

Jan 28 • Mark Attila Opauszky

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Buying Happens Before Selling

The distance between selling motions and buying behaviour is now at a historic high

Jan 21 • Mark Attila Opauszky

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November 2025

The Trade Show Floor That Ate LinkedIn

Last week, a colleague said to me that she was “Done with LinkedIn!” Her concern was “the loss of pragmatism and adult business protocol swallowed by…

Nov 30, 2025 • Mark Attila Opauszky

Code got easier, reality stayed hard

The volume of bold claims surrounding LLM powered engineering has gone vertical lately.

Nov 23, 2025 • Mark Attila Opauszky

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Knowledge lives elsewhere

Did we gain knowledge in school or was it something else?

Nov 11, 2025 • Mark Attila Opauszky

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October 2025

Loving the Problem

There are as many ways to steer a growing company as there are books on success and management.

Oct 1, 2025 • Mark Attila Opauszky

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September 2025

Noise to Knowledge

Small Sounds with Big Impacts

Sep 16, 2025 • Mark Attila Opauszky

June 2025

When Everyone’s a Jerk and the Robots Play Nice

I hear self-driving cars are getting pretty good at it.

Jun 27, 2025 • Mark Attila Opauszky

The new front lines of heart valve disease 

A recent editorial in Circulation (May 2025) calls for a more proactive approach to aortic valve disease, highlighting how many patients remain…

Jun 3, 2025 • Mark Attila Opauszky

April 2025

Can we all stop talking about the Technology?

What's wrong with just saying "it works really well"

Apr 28, 2025 • Mark Attila Opauszky

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