AT THE HEART OF IT

Buying Happens Before Selling

The distance between selling motions and buying behaviour is now at a historic high

Jan 21 • Mark Attila Opauszky

1

November 2025

The Trade Show Floor That Ate LinkedIn

Last week, a colleague said to me that she was “Done with LinkedIn!” Her concern was “the loss of pragmatism and adult business protocol swallowed by…

Nov 30, 2025 • Mark Attila Opauszky

Code got easier, reality stayed hard

The volume of bold claims surrounding LLM powered engineering has gone vertical lately.

Nov 23, 2025 • Mark Attila Opauszky

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1

Knowledge lives elsewhere

Did we gain knowledge in school or was it something else?

Nov 11, 2025 • Mark Attila Opauszky

2

October 2025

Loving the Problem

There are as many ways to steer a growing company as there are books on success and management.

Oct 1, 2025 • Mark Attila Opauszky

3

September 2025

Noise to Knowledge

Small Sounds with Big Impacts

Sep 16, 2025 • Mark Attila Opauszky

June 2025

When Everyone’s a Jerk and the Robots Play Nice

I hear self-driving cars are getting pretty good at it.

Jun 27, 2025 • Mark Attila Opauszky

The new front lines of heart valve disease 

A recent editorial in Circulation (May 2025) calls for a more proactive approach to aortic valve disease, highlighting how many patients remain…

Jun 3, 2025 • Mark Attila Opauszky

April 2025

Can we all stop talking about the Technology?

What's wrong with just saying "it works really well"

Apr 28, 2025 • Mark Attila Opauszky

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Surviving Statistics

I thought I would share a few statistical outliers from my own time out in the tail.

Apr 4, 2025 • Mark Attila Opauszky

3

March 2025

The trouble with urgency

There are urgent things and there are important things.

Mar 11, 2025 • Mark Attila Opauszky

January 2025

Paying Attention

History teaches us that even when we work diligently, sacrifice bravely and obsess on details with passion, there will still be many things beyond our…

Jan 16, 2025 • Mark Attila Opauszky